011. Hansika Singh on What’s Reasonable to Expect of Brands and Consumers

Hansika Singh is a sustainable fashion professional currently based in Bangalore, India. In this episode, we cover Hansika’s time as working as a merchandiser for H&M in India, and later, her time as founder of Eco Folk and as a consumer advocate. The first section of this episode focuses on what exactly we can or should expect of brands with regard to sustainability….and what are the limits of what we can ask of them? The second section takes on the same question, but instead of looking at brands focuses on consumers. What is reasonable to expect of consumers?

Next week we’ll share part 2 of this episode, digging into how Hansika became an advocate of systems change, what systems change even means, and her current work with Forum for the Future.

Photo Johan Anblick

Want to dig deeper ?

Interested in learning more about the role of a Merchandiser? Check out episode 002 to hear about Jessie’s time working as a Merchandiser for a French brand in China.

Read Kim’s thoughts on sustainable fashion’s language problem and why we must push brands to look inward.

Photo Varun Tandon (left), Atharva Tulsi (right)